ZAVORYN LAB

Make better decisions
before you build.

Transparent planning models for digital investment, acquisition, conversion and operations. Every result is an estimate, every assumption is visible, and every model can be challenged with your own numbers.

Model philosophy

See the economics behind the headline number.

Use scenarios, sensitivity checks and methodology notes to understand what actually changes the result.

Plan a project ↗
01 / Website

Website Cost

Model scope, pages, integrations, SEO, content and QA as an estimated range.

Open model ↗
02 / Conversion

Conversion Lift

Translate a conversion improvement into incremental orders, revenue and gross profit.

Open model ↗
03 / Growth

Marketing ROI

Connect traffic, conversion, deal value, margin and spend into one model.

Open model ↗
04 / Customer

LTV & CAC

Estimate customer value, gross-profit LTV, LTV:CAC and payback.

Open model ↗
05 / Media

Paid Media Economics

Model spend through impressions, clicks, conversions, revenue and contribution.

Open model ↗
06 / Automation

Automation ROI

Estimate addressable work, savings, implementation cost and payback.

Open model ↗
07 / Funnel

Funnel Economics

Model stage-by-stage conversion from traffic through sales and contribution.

Open model ↗
08 / Planning

Break-even

Calculate how much contribution is required to cover setup and recurring investment.

Open model ↗
09 / Pricing

Pricing Strategy

Build a target price from delivery cost, overhead, risk and desired margin.

Open model ↗
10 / Support

Retainer

Model recurring scope, overhead, revision capacity and commitment.

Open model ↗
11 / Operations

Project Profitability

See labor, direct costs, overhead and true project margin.

Open model ↗
12 / Social

Social Budget

Build a transparent content and management scope from deliverables.

Open model ↗
13 / Audit

Website Audit

Run a structured self-check across message, UX, SEO, accessibility and conversion basics.

Open audit ↗
14 / Planning

Project Planner

Turn a business goal into a practical service direction and starting brief.

Open planner ↗
How to use the models

Change one assumption at a time.

Start with your real numbers, inspect the intermediate outputs, then compare a conservative, base and upside case where the model supports it.

01InputUse your actual data.
02ModelFollow the formula.
03StressTest sensitivity.
04InterpretFind the leverage.
05ActChoose the next step.